A KEYNSHAM flower shop has been hailed in a national competition to reward small businesses leading the way in sustainability.
Wild About Flowers in the High Street was named as a finalist in the first-ever Green Growth Awards, launched by Small Business Britain in partnership with BT. Although it did not win on the night, the business is celebrating the fact that its green efforts have been nationally recognised.
Ivy Sherwood, who became owner of the business in 2023, made it to the final round after impressing judges with her commitment to eco-conscious floristry.
She said: “The floristry industry has long relied on plastic wraps, floral foam, and other wasteful materials, but Wild About Flowers has successfully eliminated single-use plastics from their designer flower collection and redefined the traditional flower shop.”
Ivy said that being shortlisted had given her the opportunity to meet fellow business owners and discuss sustainability initiatives.
“This recognition has given us a boost in confidence to keep driving forward with our ideas and believe in the change we bring to our industry, one step at a time.”
At the awards ceremony in BT’s headquarters in London on March 11, the two winners of a £5,000 sustainability grant were Hoe Grange Holidays and Cooper King Distillery.
Ivy sister’s Rosa said: “We’re still incredibly proud to have been shortlisted as a finalist and think it’s a great opportunity to acknowledge sustainability efforts within the small business community.”
Pictured top, Ivy Sherwood, owner of Wild About Flowers
Below, Ivy and her sister Rosa
